Quick answer: The Silver Fox Lounge sells its own 6AM Club Roast coffee — roasted by Common Good Coffee in San Diego — plus official merch including hoodies, tees, and hats. Grab it at the bar (1833 Garnet Ave) or online.
Table of Contents
- The 6AM Club Roast Story
- Roasted by Common Good Coffee
- Official Silver Fox Merch
- Why Buy Silver Fox Gear
- Where to Buy
- Frequently Asked Questions
The 6AM Club Roast Story
The Silver Fox has opened at 6:00 AM since 1975 — the home of the original 6AM Club. So it only made sense to put that legend in a bag. Silver Fox 6AM Club Roast is the bar’s own coffee, made for early risers, night-shift workers, and anyone who needs a serious wake-up call. It’s a piece of Pacific Beach dive-bar history you can brew at home.
Roasted by Common Good Coffee
Each batch of 6AM Club Roast is roasted by Common Good Coffee, a San Diego roaster founded in 2015 by childhood friends Patrick Neal and Ryan Beagley-Reiner. Their mission was simple: make truly good coffee more common. Pairing the Silver Fox’s 6AM legacy with a respected local roaster means the coffee lives up to the name — a genuine San Diego collaboration in every bag. Learn more on our coffee page.
Official Silver Fox Merch
Beyond coffee, the Silver Fox shop carries official merch straight from Pacific Beach: the 6AM Club hoodie and zip-up, vintage-style tees, hats, and more. It’s the kind of gear that says you know the real PB — not the tourist version. Whether you’re a regular or just visited once and never forgot it, the merch is a way to take a little of the Fox home. Browse it all in the online shop.
Why Buy Silver Fox Gear
Buying Silver Fox coffee or merch isn’t just about the gear — it’s about supporting a 50-year-old neighborhood institution. Every hoodie and every bag of coffee helps keep one of San Diego’s last true dive bars pouring cheap drinks and opening at sunrise. It’s also just good stuff: comfortable, well-made, and rooted in a real Pacific Beach story.
Where to Buy
Pick up Silver Fox 6AM Club Roast and merch in person at 1833 Garnet Avenue, Pacific Beach, San Diego, CA 92109 (open daily 6:00 AM to 2:00 AM) or order from the online shop, which ships nationwide. Questions? Call (858) 270-1343.
Brewing the 6AM Club Roast at Home
6AM Club Roast is made to be easy and satisfying — the kind of coffee that does its job before you’re fully awake. It works in whatever setup you already own: drip machine, pour-over, French press, or a simple moka pot. For the boldest cup, grind just before brewing and use fresh, just-off-the-boil water. Store the beans in a sealed container away from light and heat, and they’ll hold their flavor between visits to the bar.
It’s the rare bar souvenir you’ll actually use every morning — a little piece of Pacific Beach ritual that travels home with you.
Gift Ideas for the Silver Fox Fan
Silver Fox gear makes a genuinely good gift for anyone who loves Pacific Beach, San Diego dive bars, or just great hometown brands. A 6AM Club hoodie pairs perfectly with a bag of the roast for an easy, ready-made gift set. Hats and tees are crowd-pleasers for transplants missing home, and the coffee is a thoughtful option for the early riser in your life. Everything ships nationwide, so distance is no obstacle.
More Than Merch — a Community
Wearing Silver Fox gear or brewing the 6AM Club Roast is a small way to stay connected to a 50-year-old Pacific Beach institution. It signals you know the real San Diego — the cheap-drinks, leopard-carpet, sunrise-regulars version — and it helps keep that institution thriving. Every purchase supports an independent neighborhood bar that has chosen character over trends for half a century.
From the Bar to Your Cup
What makes 6AM Club Roast special isn’t just the coffee — it’s the story behind it. This is the everyday brew of a 50-year-old Pacific Beach dive bar, named for a sunrise tradition that’s become San Diego legend. When you brew a cup at home, you’re tasting a little of that history: the early mornings, the regulars, and the bar that decided coffee belonged on the menu right next to the cheap drinks.
Pair it with a Silver Fox hoodie on a cold morning and you’ve essentially recreated the 6AM Club at home — minus the leopard carpet. It’s a small ritual, but it’s a real one, and it keeps you connected to one of the last true dive bars in Pacific Beach no matter where you are.
However you take it, the 6AM Club Roast is a genuine taste of San Diego — roasted locally, poured daily, and built for people who keep their own hours.
In the end, a bag of 6AM Club Roast or a Silver Fox hoodie is more than a purchase — it is a way to keep a 50-year-old Pacific Beach tradition alive and carry a piece of San Diego with you wherever you go. Pick some up at the bar or order online, and bring a little of the Fox home.
Frequently Asked Questions
What is Silver Fox 6AM Club Roast?
6AM Club Roast is the Silver Fox Lounge’s own coffee, named for its famous 6:00 AM opening tradition and roasted by Common Good Coffee in San Diego. It’s available at the bar and in the online shop.
Where can I buy Silver Fox Lounge merch?
Official Silver Fox merch — hoodies, tees, hats, and 6AM Club Roast coffee — is available in person at 1833 Garnet Avenue and online at silverfoxloungepb.com/shop, which ships nationwide.
Who roasts the Silver Fox coffee?
Silver Fox 6AM Club Roast is roasted by Common Good Coffee, a San Diego roaster founded in 2015 by Patrick Neal and Ryan Beagley-Reiner.
Where is the Silver Fox Lounge?
The Silver Fox Lounge is at 1833 Garnet Avenue, Pacific Beach, San Diego, CA 92109, open daily from 6:00 AM to 2:00 AM.
